Auto Trader FY26 results · 29 May 2026
Auto Trader ARPR rises 5% to £2,995/month as forecourt count falls
What this means for your forecourt
The advertising bill went up again - and fewer dealers are on the platform than a year ago. Auto Trader's own numbers confirm what the pattern has suggested for several years: the price keeps climbing even as dealers leave. That is pricing power in the audited results, not in analyst commentary.